Spencer Howson’s tweet below is the inspiration for this
blog post.
Of course, the brand in question in Apple- everyone loves a
good Apple product and they are taking over the computer market- especially in
the younger demographics.
Yet some companies are still missing out by making their
products incompatible with Macs. The most relevant company to me who don’t
cater for Macs is the Taxation Office. I can’t believe that after all this time
there is still no eTax for Macs. For weeks now I have been trying to do my tax
but the only PC available to me is the old home computer at my parent’s place.
It would be so much more convenient if I could do it on my computer just like
this blog post, which I am writing with a hot chai tea in a trendy café.
As someone who has a huge interest in marketing, I find the
tax issue particularly interesting given that both Macs and eTax have similar
target markets. Young, self-sufficient working people. And this got me
thinking, if an organisation as big as the Australian Government is ignoring
such a huge part of the market, what other companies are locking people out
through technology.
One of my experiences of “technological lockout” is with my
favourite news site brisbanetimes.com.au. I like to wake up and read the news
before I roll out of bed to start my day. I also have an Android phone. Fairfax
has tailored their phone viewing so specifically to the iPhone that the
usability from an Android is appalling. I feel like I’m using a 100-year-old
computer on dial up internet. The stories appear slowly, in poor format and
without headlines or images in the right place.
And so I have come to the conclusion that in today’s
society, it is not enough to cater just to PC or just to Mac. In order to make
your audience feel included and as though the news is personalised for them you
must cover all aspects of the technological world. It is a world that is
rapidly changing and this is no easy feat for companies.
For now, I will just cross my fingers that next year I can
do my tax on my laptop!